Walgreens Women's WellnessWomen’s health is full of experiences that are deeply personal, sometimes awkward, and often impossible to explain to someone who hasn't lived them. A hot flash. A new mom trying to figure out breastfeeding. A symptom you aren't quite sure is “normal.” That moment when you don't need a lecture, you need someone to look at you and say, Yep. I get it.
Warm, welcoming, and unapologetically human—
we set out to capture women’s lives as they unfold in Walgreens every day.
Someone Who Gets It, At Every Life Stage
Period. Pregnancy. Perimenopause. Menopause. The female health journey is anything but linear. So rather than tackle all the stages, we focused on the small, relatable moments within them—the ones that make women feel seen, understood, and a little less alone.
The Happiest Time is Also the Hardest Time
The first few months after giving birth can be the happiest time—and the hardest. We brought the realities of the “fourth trimester” to social and retail, then made things a little easier with
Labor & We’ll Deliver: a free delivery program on postpartum and baby essentials.
CCO: Britt Nolan
ECD: Natalie Taylor
Creative Directors: Liz Delp & Vahbiz Engineer
Associate Creative Directors: Cat Kesman & Annie Sandford
Senior Producer: Tara Wert
Production: The Corner Shop | Director: Sara Dunlap