The holidays never go according to plan.
And nobody knows that better than the Griswolds.
(Or in our case, “the GrisWals.”)
For Walgreens, we borrowed from one of the most iconic families in holiday culture to celebrate the beautiful chaos of the season. Tangled lights. Turkey disasters. Sledding injuries. Rabid squirrels. Through it all, Walgreens is right around the corner, helping families keep the holidays moving.
The holiday road is long. Walgreens is with you all the way.
On TikTok, “Tawdry GrisWal” documented the family’s holiday road trip, as any teenage daughter would.
We turned the Christmas Vacation IP into shoppable social, driving sales and engagement all season long.
CCO: Adriano Matos & Dean Paradise ECD: Natalie Taylor | CD: Aaron Pendleton | ACD: Tricia Gillentine (Art), Garrett Vernon (Copy) | EP: Joe Tipre | Senior Producer: Sarah Tomick
Production: World War Seven | Director: David Shafei