To launch Huggies Little Movers HuggFit 360°, we paired one of the world’s biggest movers, Giannis Antetokounmpo, with his littlest one—daughter Eva. Set to Ludacris’ “Stand Up,” the campaign captured Eva mimicking Dad’s every move, proving Little Movers are made to keep up with wherever they go next.

And people moved with us: the campaign generated 2.4 billion earned media impressions and reached 60.2 million unique users in its launch month alone, delivering roughly 30% higher ROI than Huggies ads the prior year.