It’s not poop and pee.
It’s Terd & Yureen.
(Show some respect.)
We took the two big things at the center of potty training and turned them into lovable characters—making parents laugh and helping kids learn.
They dropped on social with a big splash.
They even joined Kimberly-Clark as official employees.
(And earned gold stars on their first day!)
We took Terd & Yureen from the screen to the streets, turning them into legit collegiate-level mascots that brought the campaign to life on social and IRL.
CCO: Britt Nolan
ECDs: Nick Kaplan & Natalie Taylor
ACDs / Film: Pedro Sampaio & Marie Strycharz
CDs / Social & Activation: Kelly Roe & Aaron Pendleton
ACDs / Social & Activation: Jillian Lamb & Garrett Vernon
EP: Bridget Rose | Senior Producer: Sara Martin
Production / Animation: Hornet NY
Director / Animator: Peter Sluszka