A born fighter.
In the U.S., 1 in 10 babies is born prematurely. And when those babies need extra care, NICU nurses turn to Huggies®, the diaper designed for developing frames.
To tell that story, we focused on just one: Savannah—a woman whose remarkable journey began in the NICU and came full circle decades later.
CCO: Renato Fernandez
ECD/Writer: Natalie Taylor
ACDs: Tricia Gillentine (Art), Annie Sandford (Copy), Bobby Kuhn (Copy)
EP: Natalie Dahl
Production: Stink
Director: Ian Ruschel
Editorial: Bandit Edit
Editor: Lucas Moesch
Audio: Raw Audio